A Casino is a space that’s built for excitement. From the flashy, extravagant decor to the music and entertainment, a casino creates an energy that’s hard to ignore. The anticipation of knowing when luck will strike keeps players coming back again and again.
As a result, a casino’s main goal is to get as many people as possible in the door and gambling for as long as they can. Ultimately, the more money that casino game players spend, the more profits they make. But a casino should also work to make sure that its guests are enjoying themselves, even if they’re losing money.
This requires understanding what makes a casino enjoyable, and how that changes over the generations. For example, Millennials might be more interested in high-end food and entertainment options than in the traditional gambling floor. This means that a casino should focus on creating a more unique, experiential environment that appeals to the younger generation.
Unlike other types of businesses, casinos often have a liminal identity. They exist in the gap between confident Victoriannism and epistemologically uncertain Modernism. The detective novel emerged during this period, and positioned the detective as a figure of authority that bridged traditional (institutional) and newer (intuitive) modes of knowledge. Casino, with its raging conflict between Ace and Nicky, conveys this liminal space well.